This story is from October 22, 2009

No bigg deal

Two weeks into Bigg Boss 3 and the ratings are already dipping. What’s missing??
No bigg deal
Bollywood icon Amitabh Bachchan in his new avatar and a bunch of housemates with a streak of madness far more amusing than their counterparts in the past seasons ��� that���s Bigg Boss 3 for you.
Despite all the hype surrounding the latest season of Bigg Boss, aMap data shows that the show���s launch episode generated an average TRP of just 3. The data also states that the rating of the present season is 77 per cent higher than the show���s second season.
Moreover, Bigg Boss 3 was watched by nearly 11 million viewers, almost double the viewership of Bigg Boss 2. But what���s interesting is that the first 11 episodes of season two had an average rating of 1.3, whereas this season has only seen a dip since the first episode. The present rating is just around 1.9.
And it seems like the show���s producers haven���t wasted any time in heightening the drama to up the TRPs. The housemates have already started attracting attention with their eccentric behaviour: game manipulation, shedding tears, bickering over food and engaging in petty brawls started on the second day itself. ���I guess these housemates have bigger egos and quicker tempers. I���m waiting for the real drama to unfold,��� says actress Kirron Kher, who follows the show.
Season two participants think the current season of Bigg Boss is a major put-off. Says Alina Wadiwala, ���That touch of class in the celeb line-up that could hold the audience���s attention is lacking. You can only watch Shamita Shetty or Amitabh.��� Singer Debojit Saha adds, ���Any channel would want their content to be masaledar. So, this time the focus is on Sherlyn Chopra and on the couple, Tanaaz and Bakhtiyaar.���
Many viewers are of the opinion that the show is staged. In a poll conducted by BT, most viewers said they are disappointed with the present season. ���Big B, the star attraction of the season, is such a let-down. He comes only on Fridays, the day of elimination, and only promotes himself. Moreover, I don���t know any participants except Raju Shrivastav,��� says MBA student Rohith Balaji.
Housewife Leena L feels that the charm of the game is lost. ���The idea is to give viewers a sneak peek into the private lives of celebs. But these aren���t stars you���d really want to watch,��� says Leena.
���Why would it work if there is no social message?��� asks businessman Naresh B. ���I���d rather watch a film,��� he says.
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